Custom swag for events is a fantastic way to get people excited and involved with your event. When people feel like they are getting something for participating in your event, they are more likely to generously give back to your organization!
Not only does branded swag create excitement, it attracts new clients and creates customer loyalty! Think about it; your client is walking around with swag sporting your logo. In essence, your customer becomes a moving billboard! There is no better way to stretch your marketing buck than through your customers themselves.
Choose Your Custom Swag Accordingly
For a piece of custom swag to shine, you have to think about the context you are giving it in and how it will benefit those attending your event. You want your swag to be fun and memorable. The more people enjoy the items you give, the longer they will keep them and the more likely they will be to brag about your event to others, getting more and more people involved for years to come!
Swag Before, During, and After
We love brainstorming ways to promote an event through swag so let’s brainstorm now and give you a sneak peak of the process we go through with you when thinking about creating custom swag!
Say that you are organizing a marathon and you want to increase your number of participants but aren’t sure how. A great way to start is by marketing through swag. Giving out unique swag for those who register early and for those who participate in the event is a really great way to get people to sign up and create a buzz.
To find the best swag for your event, think about who your customer is and what they need. In the case of a marathon, a great reward for signing up early could potentially be custom running socks. These are something that runners are going to be wearing often. By adding your logo, you are giving them something to remember you by. Plus, they will feel like a VIP as they run the marathon wearing the socks they got for signing up early.
To create a sense of belonging that people often desire and to leave participants feeling rewarded and happy, a custom T-shirt or water bottle would be great rewards at the end of a race! They can even take pictures at the finish line with the shirts to help them commemorate the race. These are also items that will be kept for a long time, helping event goers remember your event and your organization, leading to future support from them.
To keep things exciting throughout your event, we recommend using a photo booth with custom items relevant to your theme! Swag isn’t meant to just be a random item you hand out, it’s meant to serve a purpose and help your event and your organization be remembered. Swag is a marketing tool. When you create a photo booth with custom items like different signs, props, and hats, you are creating an opportunity for event goers to capture the good time they are having and share the experience with all of their friends. Pro tip, you can even create a hashtag centered around the theme of your event so you can track the response to your event.
Customize Everything
We have an entire team of graphic artists dedicated to helping your organization create the best looking swag around! This customization helps add to the originality of your swag. The more original and unique the design on your swag is, the more memorable it will be to those who see it.
The key to all successful swag is finding the right fit. There is something to be said about originality as well; if you are giving out the same thing everyone else is, chances are your swag will find its way to the garbage bin. If it is different and serves a purpose, your client will engage with it.
Ready To Find Your Perfect Custom Swag? Liquid Screen Design Can Help
Give us a call, let us be your swag consultants! Our design services are always free to our clients and we are always happy to help you make the best swag possible; reach us at 612-234-7230, visit our contact page, or email us at info@liquidscreendesign.com
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Kylie Passe is a Social Media Intern at Liquid Screen Design a Branding and Swagging company. Helping nonprofits and businesses with their physical marketing needs and strategies.