Custom Swag (promotional products) are going to find their way into your client’s pockets; whether those products are yours or your competitions’ is up to you. We can say that with certainty since branded swag is owned by 8 out of 10 people! Look around your desk right now. I bet you have between 2-11 swag items within your reach (over 65% of you do). That is the power of swag!!!
The reason why swag has become a go-to for many marketing departments is that it works effectively! Swag generates loyalty from your existing customers or participants, brings in new clients, and gives you lasting impressions with those you want to remember your brand. To underestimate this powerful marketing tool is to pass up on an amazing opportunity.
Many People Use it
We’ve done a lot of research on the power of swag and we’ve found a lot of great stats along the way that help prove swag’s effectiveness as a marketing tool.
First of all, about half of your consumers will use at least one swag product during the week. Every time someone uses your promo item, they are reminded of you. Not only are they reminded of you, but 56% of people who receive branded promotional products actually said that their impression of the company improved. They generate goodwill towards your company because they remember you gave them this gift.
Promotional ads often feel like selling and can be met with some resistance but gift giving feels great! 83% of consumers even say that they enjoy receiving advertising messages if they are tied to promotional products.
Easy to Target Your Audience
It is easy to tailor your promotional products to your target audience as long as you understand who your audience is. You can target schools with unique spiritwear for students and teachers. You can create branded water bottles and stickers for recreational businesses like summer camps. For nonprofits running events, a custom swag box with items reflecting the theme of their event works well.
These are just a few examples, but the important part is that you know your audience. Considering your target audience and the goals and objectives you want to reach with your product is an essential part of creating successful promotional products.
Swag is Kept a Long Time
Another reason not to underestimate promotional items is that most people keep them for just about two years!
Imagine the price of a billboard for two years and compare it to the cost of a promotional item. Both generate product recognition, but a t-shirt or a baseball hat is a far more cost-effective method for gaining recognition and developing new customers.
The more useful your customers find the product, the longer they will keep it and the more they will use it. It pays to give a high-quality pen that will last a long time and that the customer will like and use on a daily basis.
You want to ensure that your swag is of good quality. If it feels cheap, your client is likely to reject it, they might throw it out or never use it. Plus, cheap swag is a direct reflection on your company and the quality of your services.
It is the Gift That Keeps on Giving
Swag can make a long-lasting impression, which is another reason not to underestimate it.
Most people can remember brands from products they may have received for up to two years...talk about creating brand recognition! When you compare the return on investment from tv or radio ads to that of custom mugs, believe it or not, the mugs come out on top.
Always remember that for swag to be effective, it must be useful or somehow coveted by your client. There is no point in making something no one will want. Try to have a very clear idea of who your ideal client is, and based on that, think which promotional item will have the best reception.
If your client ends up using your promotional item, you will reap its rewards. But if your promo item ends up in a drawer and never sees the light of day, it achieves nothing. Overall, custom promotional items are a great way for you to set yourself apart from the competition and get your customers excited about your business!
Contact Liquid Screen Design for Custom Promotional Products
Curious about making your own custom promotional products? Ready to take your promotional items to a whole new level and maximize every marketing dollar? Give us a call at 612-234-7230, fill out our online form, or email us at bgoltzman@liquidscreendesign.com and we will gladly help you improve your marketing today!