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7 Spooky Swag Ideas to Boost Your Business This Halloween

October is right around the corner, and you know what that means: the spooky season is among us! Even if ghouls and goblins aren’t your cup of tea, it’s impossible to deny that Halloween plays a major role in Fall family traditions. According to the National Retail Federation, approximately 73% of Americans plan to partake in Halloween festivities this year, and the industry should expect over $12 billion in sales! 

There is a good chance that your customers and employees participate in Halloween in some form or another- dressing up in costumes, going trick or treating, scaring their neighbors with creepy lawn decorations, or maybe just indulging in a scary movie marathon. So why not add some spooky fun to your promo items this month? Branded Halloween giveaways are a sure-fire way to increase brand visibility, and allow you to be a part of the fun.  From custom apparel that become annual wardrobe staples to ghostly cups that light up your pumpkin-spiced lattes, the possibilities are endless.

Looking for some promo ideas that showcase your brand's lively spirit? Check out the list below!

  1. Terrifying T-Shirts

Okay, maybe they shouldn’t be too terrifying. But what better way to guarantee brand impressions than to use custom Halloween merch? It will be worn again every year, and will be a hit in the office with your employees! And no worries if you need some help stepping up the “creepy” part of your branding, our graphic design team is happy to help!


2. Creepy Custom Cups

Choose from a huge variety of spooky cups to add some eerie flair to your pumpkin-spiced lattes this season. We have skull cups, cups that light up, skull cups that light up… you get the gist. The best part? These cups are already spooktacular, so just add your logo to show off your festive nature! 

3. Promotional Popcorn

The popcorn isn’t actually scary at all, but it’s still a fitting snack for the Halloween season. Your brand will be front-and-center on a full-color printed label on each individual-sized bag. With so many flavors to choose from, these custom popcorn bags will hit the spot (and achieve some yummy brand association). Take this giveaway to the next level by pairing it with the next item on our list!

4. Branded Blanket

The fall festivities are chilling in more ways than one as October weather brings a drop in temperatures. Our 100% cotton checkered throw blankets are lightweight, eco-friendly, and brandable. Add an embroidered logo to the blanket and become a part of the scary movie marathon this fall! 

5. Jack-O-Lantern Kits

I’m sure you’re wondering: do custom-branded carving tools really exist? The answer is yes. I’m sure you’re also wondering: did the person who wrote this blog give up on the alliteration in the item titles? The answer is also yes. A good rule of thumb is, if you can think of a custom swag item, we have it. Hundreds of millions of Americans plan to carve pumpkins this year. Our custom pumpkin carvers and pumpkin scoopers are a great way for your brand to get involved in the fun!

6. Pumpkin LED Lights

These pumpkin LED tea candles are sure to shed some light on your brand (see what we did there?) this spooky season! With a jack-o-lantern on one side, and your logo on the other, this giveaway would brighten anyone’s day (pun-time over). Pair this with the jack-o-lantern kits and your recipients are only a pumpkin short of having the coolest porch on the block. 

7. Trick-or-Treat Tote

Who doesn’t love a good tote bag? We have literally hundreds to choose from, but we’ve narrowed down the list to be more festive for the season. You can go all-out with pumpkin-shaped bags that light up, which are perfect for trick-or-treaters. Or, if you want to be more practical, add your branding to a festive-colored utility tote bag. Bonus points if you hand out your tote bags with some promotional goodies inside! 

Pro Tip: Custom Halloween Box

Bundle multiple branded items together to create a custom spooky box giveaway. Select the Halloween swag items you want to include in the box, and we’ll put it together for you. The fun part about custom boxes is the possibilities are limited only to your creativity- and if you need some help in that department, we’ve got you covered. 

Embracing the Halloween-spirit with your promotional items is not only a lot of fun, but it’s also a strategic move that will boost engagement with your brand. If you need help curating your spooky giveaways, we’re here to help. Let’s brew up some scary fun together this year!